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Stage 2: Initiate the Project



What it is How to Templates/
How to: Develop Communications Strategy

Recommended actions and strategies
The table below describes several actions that you can take to develop a high level communication strategy.               


What to do

How to do it


Identify the project’s communication objectives or purpose

Answer the following questions:

  • Why are you communicating?
  •  What do you hope to achieve?
  • What do you want people to do as a result of receiving your communications?

Look at the objectives established for this project.


Develop the key message for the communications

Is there a succinct message for your project?

Determine other key communications items targeted for your key audiences.


Identify the key audiences for the communication

Who are the critical audiences that have importance and influence as it relates to your communication objectives?

Refer to the roles identified for the project.




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Updated February 1, 2006 - v1.0