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Stage 2: Initiate the Project
 
 
Activities

 

 

What it is How to Templates/
Examples
 
 
What it is: Develop Communications Strategy

Description
A communications strategy defines a high-level plan for how members of the project will communicate during the course of the project.

A general communication strategy is all that is needed.  The more detailed communication plan is completed in the Plan Stage and includes the details of who, what, when, where, why and how of the communications. 

A good communications strategy addresses the following:

  • The objectives of the project communications.
  • The key message of the communications.
  • The key audiences of the communications.


Rationale/Purpose
Communications start early in a project. Developing your communication strategy starts the planning to make sure project communications are efficient and effective. 

Who is involved
Project Manager
Project Sponsor

Result
This information is included in a separate section of your project charter often referred to as:

  • Project communication strategy
  • Project Communications
 

 

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Updated February 1, 2006 - v1.0